So the new sextoys.co.uk website theme has gone live..... My first impressions are mixed, yes it is slightly better than their last theme, in fact I have not ordered from sextoys.co.uk since they switched their website style from the old mainly red and curved corners website, that felt really unique and felt like a good sex toy website and personally think their website design has led to lovehoney taking their place as number 1, which could also be the reason why the new sextoys.co.uk colours seem to replicate the pink/purple colour of Lovehoney, if a little less obvious. I don't think I will use the website as it just does not feel like a sex toys website, just another standard commerce site, I really wish they would revert back to their 2008 style and modernise that as I used to love shopping with them and felt like part of a community, now they just feel like a faceless store.