I do not know why but it has happened pretty much every single time I go, I know the shops are very mainstream and not in any way sexually intimidating or imposing, I think it is more fact that they feel feminine that sets me off, but I always blush and get embarrassed and feel generally uncomfortable and nervous each and every time I go into an Ann Summers store with my wife. I can even tell the other men in their with their partners feel the same... Why!?